New Product Launch for the US Dating App Market
The Client is an Indian company operating a dating app that exclusively caters to previously married singles, i.e. divorced, separated or widowed singles. Having achieved moderate success in India, they were keen to expand their footprint with the Indian community in the US. To kickstart this exciting journey, they recognized the importance of understanding their target consumers in-depth.
Their goal?
The Client is an Indian company operating a dating app that exclusively caters to previously married singles, i.e. divorced, separated or widowed singles. Having achieved moderate success in India, they were keen to expand their footprint with the Indian community in the US. To kickstart this exciting journey, they recognized the importance of understanding their target consumers in-depth.
“Being in the market for nearly 2 years, the Client was aware of the potential as well as the nuances of the dating market for previously married singles. Secondary research had revealed that a high proportion of its target demographic exists in the United States. This information played a pivotal role in market entry analysis.”
~Team Mindcog
Our Solution
By employing a meticulous approach to audience identification based on their age, ethnicity, marital status and location and crafting a thoughtfully designed questionnaire, we delved deep into the minds of the target market, exploring invaluable insights that fueled their market entry endeavours.
The outcomes were presented in a comprehensive format, including both basic data tables and detailed individual responses, providing a holistic view of the findings
“Having clarity about your target audience is important for successful market entry.
Conducting thorough research allows businesses to assess the viability and feasibility of entering a new market.
Evaluating factors such as market saturation, competitive landscape, regulatory environment, and potential barriers to entry enhances informed decision making.”
~Team Mindcog
Impact
Our services enabled our client to arrive at the decision of launching in the US market and explore the potential for new product enhancements.
“We understood some preferences and pain-points of our target audience, and thus considered new feature development on the current app.
The survey enabled us to take a call on entering the US market.”
~Our Client