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Frequently Asked Questions

Unveiling Insights: Exclusive Mindcog FAQs

Mindcog is a market research company which covers all kinds of primary research services. We enable our clients to get access to direct or first-hand information from the masses, select audience or subject matter experts.

Mindcog has an in-house team of solution experts, research professionals and programmers. Our solution experts front-end with the Client to understand the Client’s challenges and devise a customised solution for them. Web surveys and interviews are used in the project’s execution by our research specialists and programmers to deliver high-quality data-driven insights.

Mindcog conducts surveys via web/mail and computer aided telephonic-interviews.

Mindcog uses sophisticated survey technologies that include an analytics dashboard to provide fundamental frequency charts and bar-graphs right off the bat. Our survey tool comes in 80+ languages and can be integrated into several platforms for ease-of-use, higher response rates and expedited data collection

While our Clients can come from any industry, we typically serve Consulting firms, Investment Banks, M&A firms, KPOs, Technology companies and Consumer Goods companies. We also serve startups and MSMEs who want to do quick market research to test out new ideas.

Mindcog has access to a panel database of 18mn+ pre-profiled audience and experts across the globe, recruited via online and offline methods. All the audience members have been curated and verified via third-party vendors. This is supplemented with custom-recruitment either by our in-house team or via our affiliates if needed.

Mindcog maintains complete compliance standards to offer best quality service to its clients. We use third-party databases and vendors to do a background check on our experts and verify authenticity of our audience panels on a consistent basis. We also have all our experts sign NDAs before any consultation.

Got Questions about Market Research? We’ve Got Answers!

Market research is the process of gathering, analysing and interpreting data about customers, competitors, and target market to make informed business decisions. It helps businesses to understand their target audience, identify market opportunities,  assess the viability of new products or services and fine tune branding and marketing strategies.

Market research is crucial for businesses as it provides valuable insights into customer behavior, preferences, and market dynamics and removes guesswork. It helps businesses understand customer needs and preferences, identify market trends and demand, and make data-driven decisions. By conducting market research, businesses can minimize risks, optimize marketing strategies, and drive business growth.

Market research provides several benefits for businesses, such as:

  • Identifying customer needs and preferences
  • Understanding market opportunities and trends
  • Assessing the competitive landscape
  • Validating new product or service ideas
  • Optimising marketing strategies and targeting
  • Minimising risks and avoiding costly mistakes

The market research process typically involves the following steps:

  • Defining research objectives and questionnaire
  • Collecting data through surveys, interviews
  • Analysing and interpreting the data
  • Drawing meaningful insights and conclusions and providing recommendations
  • Implementing the insights into business strategies and decision-making

To stay updated on the latest market trends, you can:

  • Follow Mindcog LinkedIn Page
  • Monitor industry news and publications
  • Attend conferences, seminars, or webinars
  • Engage in professional networks and forums
  • Utilise market research reports and studies

The duration of market research depends on the scope of the project, research objectives, and the complexity of data collection and analysis. It can range from a few days to weeks, depending on the scale and depth of the research.

Absolutely! Market research is essential for small businesses to understand their target market, competition, and consumer preferences. It helps them make informed decisions, optimise their overall efforts, and increase their chances of success in a competitive landscape.

The cost of market research varies depending on the scope and complexity of the project.  Being a young company we offer competitive pricing. Our custom solutions and audience, backed by in house technology ensures accuracy and speed at unbeatable pricing. For pricing please contact us.

Market research should be an ongoing process to stay updated with evolving market trends, consumer behaviour, and competitive landscape. Regularly monitoring and analysing market dynamics helps businesses make timely adjustments to their strategies.

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