Millennials and Gen X Consumer Survey
July 2023 India Edition
Mindcog’s Millennials and Gen X Consumer Survey Reveals the Profound Impact of Content Marketing Trends on Buying Decisions!
A peek inside the report
Spanning 20 States, the Survey Explores the Dynamic Bond Between Consumers and Content, Illuminating How Brand Initiatives across Multiple Channels Influence their Ongoing Purchasing Decisions.
- Frequency of Purchasing
- Spending Behavior
- Preferred Social Media Platform
- Preferred Mode of Content
- Product Preferences and More….
25+
Parameters across diverse demographics that tailor the need of consumers
Some of the Key Takeways
~53%
CONSUMERS FIND EMOTIONAL NARRATIVES THAT EVOKE FEELINGS OR CREATE A CONNECTION MOST COMPELLING AND EFFECTIVE
~47%
CONSUMERS ENGAGE WITH BRAND-SPONSORED POSTS FROM AN INFLUENCER TO WIN A PRIZE / INCENTIVE
~63%
MILLENNIALS SUGGEST THAT THEY PREFER GLOBAL BRANDS OVER LOCAL BRANDS
About Mindcog
At Mindcog, we pride ourselves on our ability
to provide high-quality research and data collection services from a wide-spread audience across the globe. The strength of 18 million+ respondents on our platform are preprofiled, double opted-in, verified and qualified to respond to the desired level of detail for your projects.
- Pre-Profiled and Verified Audience
- Digital Fingerprint Technology
- Effective Incentive Model
- High Resonse Rate
- Impactful Outcome
- Unbeatable Pricing
